Public agricultural extension systems often fail due to inadequate consultation of farmers about their information needs and poor understanding of their information search strategies. In discussing and implementing extension programs and advisory services, the following questions need to be addressed: What information do the farmers need? How and where do they search for information? What factors determine their search behavior? How much are they willing to pay for information?
The introduction of private enterprises to deliver agricultural advisory services is seen as a strategy to increase the coverage and effectiveness of the pluralistic extension system in developing countries. The Indian national program of agriclinics and agribusiness centers, started in 2002, aims to provide farmers with a reliable alternative to the private input dealer by subsidizing technically trained agricultural graduates to establish their own agricultural input shops and agriclinic laboratories